Army Long Service & Good Conduct Miniature Medal EIIR


The Army Long Service and Good Conduct medal was instituted in 1830. Until 1901 the medal’s obverse contained an image of a trophy of arms with the Royal Arms in an oval shield in the centre while the reverse side contained the inscription “For Long Service and Good Conduct”.

On the succession of King Edward VII to the throne in 1901, the effigy of the reigning sovereign was placed on the medal’s obverse.

In 1930 the title of the medal was changed to the Long Service and Good Conduct (Military) Medal. It was also decided to add a fixed suspension bar bearing the text “Regular Army” or the name of a dominion country: Australia, New Zealand, Canada, India or South Africa.

Today, the Long Service & Good Conduct Medal (Army) is awarded to members of the British Army who have completed 15 years of reckonable service. A soldier who completes 15 years of reckonable service from the date of attestation or age 17_, whichever is later, shall be eligible to receive the medal. However, there are a number of offences which would normally preclude award of the LS&GCM. Awards are only made after a thorough check of a soldier’s record of service.

A Clasp to the medal was introduced in 1940. This can be awarded for an additional fifteen years’ service. The Clasp bears an image of the Army Crest. When the ribbon alone is worn on a uniform a silver rosette denotes the award of the Clasp. The medal’s ribbon was plain crimson from 1830 until 1917 when white stripes were added to both edges.

An officer can be considered eligible for the award of the LS&GCM if 12 or more of the 15 years of his or her service have been in the ranks and provided that the other requirements for the award of the medal have been met. An Officer shall be eligible for the award of the Clasp if 22 or more of the 30 years of his or her service has been in the ranks and provided that the other requirements have again been met.

Before 1 December 1977 18 years of service was required for consideration for the LS&GCM (Army).

Mounting Options

We are experiencing a higher than expected demand for products and services due to the release of the Platinum Jubilee Medal. As a result, our priority is the fulfilment of existing orders.

This is having a knock-on effect on all of our products and services pushing our delivery times beyond our stated 28 day maximum. I am sorry for any inconvenience this may cause but this is unavoidable. We took steps to bolster our team many months ago but the demand has been so high that we are still running behind.

We will not rush to recruit any more people as we cannot and will not jeopardise the quality and standard of our work. If you are not able to wait for your order, please do let us know and we will issue a full refund.

In the meantime, we respectfully request that you refrain from chasing orders unless absolutely necessary as this is simply taking resources away from completing orders.

‘Medal Mounting Options’ refers to the ready to wear mounting service for all medals. By default, most medals are supplied on a loose piece of medal ribbon. If you would like your medal to be able to be pinned on to a garment for wearing, you will need to select the relevant option on each medal page. Our team of tailors work tirelessly to mount medals court or swing style to the exacting standards required by our British Armed Forces.

On a loose ribbon – medals will be supplied on a 6 inch length of loose ribbon.

Swing Mounting – medals are sewn onto a brooch bar and swing freely from the bar ready to wear. This method of mounting is typically used for mounting World War 1 & World War 2 medals. Please not that mounting charges are PER MEDAL.

Court Mounting – medals are sewn to a back board of corresponding ribbons with a pin brooch across top and held rigid so not to swing and hit against each other. This is the method of mounted adopted by todays armed forces. Please not that mounting charges are PER MEDAL.

PLEASE NOTE: If you are purchasing medals to be added to an existing group of medals that you are planning to send to us, you will need to head over to the medal mounting page and include the mounting charge for the TOTAL number of medals that are being mounted. So, if you are buying one medal to be added to a group of three medals that you already have mounted, you will need to pay for a total of 4 medals to be mounted. We cannot simply add medals to a group.

Please contact us for any further information you require or visit our Medal Mounting collection here.

Many items that we supply will offer engraving options. Here is some guidance regarding this service.

Medal Engraving:

Medal engraving (often referred to as ‘Medal Naming’) is the process of engraving personal details on the edge, back or bar of a medal. For military medals details are typically formatted as follows:

For civilian medals, typically the first name and surname would be engraved in full. It is important to note the some medals engraved on the reverse – this applied mainly to commemorative medals. This is not an option that you choose – this is determined by the issuer or protocol.

Plaque Engraving:

If your order includes one of our plaques or a frame/case with a plaque, please complete the details that you would like engraving in full. If there is any limit or restriction on the number of characters you can have, this will be stated in the description of the product. For plaque engraving, text across two lines is (in our opinion) the most visually appealing.

Other Product Engraving:

The engraving requirements for all of our products can be added to the individual product page when placing your order. If you are requiring a military emblem engraved, please state this clearly. If we run into any issues, we will contact you when you order reaches the production stage.

If you have a specific badge or logo to engrave, you can send it to